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Salesforce
Salesforce is the global leader in customer relationship management (CRM), bringing companies closer to their customers in the digital age. Founded in 1999, Salesforce enables companies of every size and industry to take advantage of powerful technologies—cloud, mobile, social, internet of things, and artificial intelligence—to connect to their customers in a whole new way. The Salesforce Customer Success Platform includes industry-leading services spanning sales, service, marketing, commerce, communities, collaboration and industries, all on a single trusted cloud platform. Salesforce will power more than 2 trillion B2B and B2C transactions this year for more than 150,000 companies and millions of Trailblazers--the individuals and their organizations who are using Salesforce to drive innovation, grow their careers and transform their businesses. Salesforce is committed to a set of core values--trust, growth, innovation, and equality of every human being. The company is ranked #1 on Fortune’s World's Best Workplaces list, and Forbes has ranked the company one of the world's most innovative companies for eight years in a row. For information, please visit www.salesforce.com/uk.
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Webinar: The CX lessons every insurer should know
In this webinar, an expert panel discuss how insurance customer preferences are changing and provide some tips on how insurance innovators can position their firms at the cutting edge of digital customer experience.
The future of financial services: Better customer experiences start with automation
After three years of uncertainty, consumers have shown extraordinary resilience by converting to a digital-first lifestyle. This report sheds light on the key findings from Salesforce’s global survey of financial services customers and how to leverage automation to keep customers happy and loyal.
How can insurers accelerate digital transformation in their business?
As customer demands change, placing greater emphasis on digital channels, insurers must consider how best to adapt their businesses and processes. This spotlight focuses on how insurers can accelerate digital transformation and how automation as well as self-service can help insurers.
Why ESG and digital transformation are inextricably linked for the insurance industry
From efficiently writing weather perils to reducing their carbon footprints, digital transformation offers insurers a fast track solution to meet their environmental, social and governance objectives. This spotlight focuses on why ESG and digital transformation are inextricably linked.
Data culture: The insurance imperative for growth and resilience
The challenges facing the insurance industry have accelerated a shift in customer expectations for digital-first, streamlined and personalised relationships. This content highlights how creating a strong data culture can enable insurers to improve decision making and enhance the customer experience.
Accelerating change in insurance distribution through technology
With the help of Harvard Business Review Analytic Services, Salesforce surveyed 150 global executives and interviewed subject matter experts to gain insights into how technology and insurtechs are influencing insurance distribution strategies. This whitepaper sheds light on the research findings.
Driving change in insurance and rebuilding trust with the market
Insurance has been on the cusp of major change for a number of years. In this video, an expert panel discuss the key factors pushing companies to adopt change, how technology underpins the major cultural shifts in insurance and how the industry can rebuild trust with the market.
Podcast: Rebuilding trust and connections in insurance
In this podcast, Scott Weddell, senior account director, Salesforce, offers his view on how insurance can regain the trust of its customers and clients in light of the pandemic fallout.
Insurance innovation for financial services cloud
This datasheet highlights how personal and commercial lines insurers can leverage financial services cloud to provide a seamless, intuitive customer experience, whilst building trusted relationships that last a lifetime.
Ethical AI: A quick-start guide for executives
To unlock the potential of Artificial Intelligence (AI) both to optimise and even transform organisations, we need to be clear-eyed about the issues we need to manage. This report sheds light on the key AI ethics issues for business and how you can build AI ethics into your organisation.
Creating connected insurers
It is the age of the customer, and it is transforming every industry, including insurance. This e-book looks at how general insurance providers can create effortless digital experiences for all customers by focusing on six fundamental areas.
The trailblazer's guide to Financial Services Cloud
The financial services industry has an incredible opportunity to connect with customers like never before and Financial Services Cloud can help you get there. This whitepaper focuses on how businesses can seize the opportunity to create meaningful interactions that build customer trust and loyalty.
2019 Financial Marketing Trends
This annual report includes exclusive insights about the state of financial marketing today and where it may be tomorrow. More importantly, this research provides the foundation for financial marketers to embrace change, take risks and disrupt themselves.
Webinar: Insurance personalisation - Turning rhetoric into action
Personalisation has become one of the most frequently mentioned insurance ‘buzzwords’. Post in association with Salesforce recently hosted an interactive webinar to discuss whether the industry can match rhetoric with action by providing policyholders with a more personalised service.
Webinar: Personalisation or irrelevance - Why insurance companies need to match their customer’s raised expectations in the digital age
Customers in the digital age want to feel important and prized, not just numbers feeding their bottom line. But what does this mean for insurers? This webinar discusses whether personalisation is possible and indeed desirable in insurance, and how it might be adopted.
Five ways to connect more deeply with insurance policyholders
This whitepaper focuses on five ways insurers can connect more deeply with policyholders to encourage loyalty and spur long-term growth.
From insurance agent to trusted advisor: How to cultivate customer loyalty
This e-book explores how insurance companies can empower their agents to move beyond day-to-day tasks, develop lifelong customer relationships, and ultimately become trusted advisors.