Modern consumers are now at home using their mobile devices to purchase almost anything. Technology has made the buying process for many products a swift simple transaction. This anytime, anywhere customer service expectation is now a firm criterion for things we buy at work as well as at home. This means consumers expect to deal with their insurance brokers anywhere anytime on their terms, as they would with other experience-led brands like Amazon.
This animated video outlines the trends driving this change, and the role technology has to play to help brokers capitalise on this consumer change to win new business.
Watch the video to understand:
• The changes in consumer behaviour technology has created.
• The role technology has to play to help brokers to succeed.
• How brokers can create an experience-led business to win new customers.