Why Keeping up with Kardashians is vital for marketing insurance

41% of Gen Z say they turn to social media to decide which financial products to purchase. This article explores why keeping up with Kardashian-like influencers is what it will take for general insurance providers to attract Gen Z to their products and services.

Topics covered include:
• Making an impact.
• Is this necessary?
• Regulatory challenges.
• Compliance with risk warnings in financial promotions on social media.