A recent survey by Duck Creek Technologies surveyed pet insurance buyers in the UK about their feelings on pet insurance pricing, availability, products and service offering – and what they said showed a market under-delivering for its policyholders and their pets.
The feedback not only shows that this is a market ripe for transformation but one which presents insurers with a golden opportunity to provide customers with products that are relevant, affordable, transparent, and easy-to-access and manage throughout the product life cycle.
None of the pet insurance buyers we spoke to said that they were completely happy with the coverage they could get at a price point they could afford, leaving many to purchase a more basic plan than they would have preferred, which would only cover emergencies.
This blog reflects on a sample of the feedback which highlights a need for significant improvements in the pet insurance market and the opportunities for insurers to provide an holistic customer experience.