The end of dual pricing and what it means

The home and motor insurance markets faced their biggest shake-up in years on 1 January as the Financial Conduct Authority’s ban on dual pricing came into effect. Renewal premiums charged must now be no higher than those offered to new customers for the equivalent policy.

A recent survey conducted by Post together with PayPal suggests that while price will still influence future purchases of home and motor insurance, other factors will become increasingly important.

This content highlights the key findings from the research, how consumer purchasing decisions could change and how the industry might adapt.

Topics covered include:
• The importance of brand and trust.
• Customer loyalty.
• Key factors for policyholders when purchasing personal lines cover.
• The future role of insurtechs and price comparison sites.
• Digital engagement.